Mobile App Design
Faster, optimised, intuitive, more discoverable through app stores
Web App Design
Responsive design that works across platforms on any device
Portal Design
Business-facing portal can streamline business processes and efficiencies
Landing Page Design
Your business or product needs a converting landing page
01
Discovery
I begin every project by asking lots of whats and whys. I allocate ample time to learn about your idea, your vision, market insights, project details and most importantly, your target users. This helps me fully understand the project requirements.
02
Research
Once the scope has been established, I'll research competitors and draw from other sources to gain insights into the problem space and learn best practices in the field.
03
Wireframes (UX focused)
This phase is all about getting the layouts, navigations and information architecture right. I’ll lay out each flow and present solution explorations for complex problems using mid-high fidelity wireframes.
04
Style Setting
Once the UX has been approved, we will proceed to setting the style (including typography, colour palette, iconography, etc.) with the aid of mood boards. I will make sure that the product adheres to any existing branding guidelines.
05
Final Design (UI focused)
Having laid the groundwork, I will deliver a set of high-fidelity, pixel perfect UI designs that are both user-friendly and aesthetically pleasing. This will create a great first impression when the product is released to the market.
06
Design Handoff
Upon UI Design approval, a customised, scalable design system with documentation for your product will be delivered. I will be readily available to answer any questions you may have during the development phase, to ensure that the design file is used correctly.
Human-Centred Design
I adopt human-centred design approach and keep myself up to date with the latest UX best practices. I create intuitive and effective products that are easy to use and provide an enjoyable user experience.
IT Background
One of my guiding philosophies is that a design won’t make an impact until it's coded and made available to its users, no matter how visually appealing or user-friendly the design may be. This is where my IT background comes in handy, as I understand the development constraints and can prioritise visuals and components that will get the most value out of the time and resources spent.
Business Mindset
I understand the challenges of bootstrapping a startup and am dedicated to helping you ship your product to market so you can validate your business idea. My approach to design takes into consideration user needs and business goals, within the given timeline and cost constraints, to ensure the best possible outcome.
Scalable Design System
I've seen my fair share of disorganised design files in various redesign and feature-extension projects. It's not a pretty sight. I understand the frustration of taking over someone else's work and spending hours trying to understand each element. I'm sure the engineers feel the same way. That's why I'm committed to creating a design system with reusable components for each project, which will set the project up for success and make handoffs to the dev team or future designers much smoother.
I'm excited to discover how I can help. Send me a message now and let's get started!